Benchmark
Run a map scan, compare local competitors, and document where the business starts.
What this means:
We capture where the business appears, which searches matter, and which competitors are getting seen nearby.
PROCESS / LOCAL SEO
01/04
Local SEO method for Canadian businesses
We do not start by selling a package. We start by finding why the business is not getting enough calls from Google, then fix the pieces that support map rankings.
GBP cleanup
Fix the profile before doing more marketing.
Categories, services, photos, reviews, duplicate listings, and business details get checked first. If the profile is messy, more marketing sends buyers to a weak first impression.
GBP Cleanup
Fix categories, services, photos, bookings, business details, and obvious profile gaps.
What this means:
The Google Business Profile gets cleaned before heavier work starts: categories, services, photos, duplicates, and consistent business details.
Website Basics
Improve titles, H1s, local service copy, map embed, internal links, and schema basics.
What this means:
The site needs to tell Google what the business does, where it works, and which services matter most.
Local Pages
Build service and city pages only where the search demand justifies the work.
What this means:
We do not build random pages. Each page has a job: support a real service, city, or ranking gap.
Citations
Clean the important listings and add relevant Canadian or local directories where needed.
What this means:
Business name, address, phone, website, and category data need to match across the places Google checks.
Weekly Work
Keep reviews, posts, photos, service updates, and ranking checks active.
What this means:
After cleanup, the profile needs steady activity so the business does not look abandoned in the local market.