Get access
We need website access and Google Business Profile access before real work starts.
CLIENT WORKFLOW
12 WEEK SYSTEM
The local SEO workflow we follow after the audit
The goal is simple: know where the business starts, fix the profile and site basics first, then build enough local proof to make Google and buyers understand the business.
- Benchmark
- GBP cleanup
- Weekly work
The order matters
We do not start with random SEO tasks.
Benchmark the map
We run a heatmap, check reviews and photos, and compare the top local competitors.
Fix easy wins
We clean profile gaps, title/H1 issues, NAP, schema, map embed, and indexed-page problems.
Build the proof
We add services, citations, local pages, useful links, photos, posts, and weekly updates.
Delivery map
What happens over the first 12 weeks.
Benchmark
Heatmap, competitor review/photo check, obvious spam check, starting screenshots.
Google Business Profile
Categories, services, profile completion, bookings link, FAQ, photos, reviews, and business details.
Website basics
Title tag, H1, H2s, NAP in footer, embedded map, local business schema, and page index check.
Content structure
Service pages and area pages only when the market needs more topical or local proof.
Citations
Core listings first, then relevant directory and competitor citation gaps.
Review and next decision
Ranking overview, work completed, what moved, what did not, and what should happen next.
Benchmark done
Heatmap saved, main keyword picked, top competitors reviewed, and starting point documented.
Proof we keep:
LeadSnap heatmap, competitor review/photo counts, and notes on obvious spam listings.
GBP optimized
Business categories, services, profile features, bookings, FAQ, photos, and review asks handled.
Proof we keep:
Before/after profile notes and GMB Everywhere screenshots for category and service decisions.
On-page basics done
Title, H1, service headings, NAP, schema, map embed, and index count checked.
Proof we keep:
Page screenshots, schema result, site index check, and the final title/H1 used.
Citations started
Core listings are handled first, then we add niche and local directories that already rank.
Proof we keep:
List of created or claimed citations, login/verification notes, and competitor gaps still open.
Weekly schedule running
Posts, photos, ranking checks, review requests, and client update emails stay active.
Proof we keep:
Weekly update log, uploaded photos/posts, review request status, and movement screenshots.
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Why this works
The work follows what the market is already rewarding.
We do not guess service depth, categories, citations, or page structure. We compare the businesses already ranking, then close the gaps that make sense for the client.
Request audit ->Workflow FAQ
What this means before monthly work starts.
Do we do everything on day one?
No. The first pass is basic cleanup and benchmarking. Advanced pages and deeper citations only make sense when the market needs them.
What does the client need to provide?
Website access, Google Business Profile access, regular photos, and a steady review ask. The client does not need to understand SEO.
How do we know if the work is helping?
We compare against the starting heatmap, profile state, citation list, page index count, and weekly ranking checks.